Surendri
‘Surendri’ epitomizes a woman’s desire for the raw expression of sensuality. The label’s forte lies in its mélange of patterns and draping to enhance the contemporary look and trends forecasted for the season. The core strength of the brand lies in creating an occasion appropriate statement, with the emphatic help of bold prints, nouveau embellishments, and the liberal use of indigenous craft in contemporary formats. With this, Yogesh Chaudhary aims to create a brand, and not just a garment label.
Yogesh Chaudhary, after graduating from NIFT New Delhi, applied for a master’s course at NID, Ahmedabad. At NID, he had his first breakthrough in 2010, as he was awarded the ‘Emerging Designer’ award at the Van Heusen Men’s Week. Soon after, as the first ever Asian, he bagged the Supreme Award at the World of Wearable Art, New Zealand. Both his winning garments ‘Loops’ in 2010 and ‘Juxta’ in 2011 were highly recognized. They were acquired and displayed at the WOW museum in Nelson, New Zealand. Since the launch of his label ‘Surendri by Yogesh Chaudhary’, there has been no looking back.