Zoraya
Zoraya is a line of contemporary Indian wear for today’s new age woman. A label that pays homage to artisanal craftsmanship from across the country. Zoraya, which means ‘New Dawn’, is a fresh take on Indian aesthetics married with a versatile approach to classic Indian wear, while maintaining artisanal techniques and integrity. The very labor of Love.
Zoraya is the brainchild of Dipti Sawardekar, who is the chief designer and creative director of the brand, and Seema Agarwal of Creative Group, who is the CEO. Dipti’s optimal use of layering and style of face-lifting traditional Indian costume styles to make unique contemporary and much appreciated ensembles is what she enjoys working on. Combined with Mrs. Seema Agarwal’s sharp business acumen and marketing genius, is where is magic of Zoraya comes from. Zoraya harnesses the expertise, facilities and talent from Creative Group and a network of artisans throughout the Indian subcontinent.
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